Why it pays to pay book award entrance fees
Monday, March 30th, 2009Derek Weiler posted a question on the Quillblog, wondering if the entrance fees for Canadian book awards creates a barrier for tiny presses?
The plain answer is “yes” and “yes”. Small presses are hard pressed to cough up the $1,500 for Giller consideration. On the other hand, if their books do get shortlisted that means $1,500 of PR stretches a long way. Think of all the media coverage, think of the reprints (as in the Canada Reads case of Quarrington’s out-of-print winning reprint), think of the book sales!
Not every Canadian award committee requires an entrance fee. However, for those that do, it is worthwhile to consider what the fee might be used for. In most cases, the jurors are volunteers — respected book lovers loving books. The committee may or may not pay for their travel to attend selection meetings. They are usually not paid for their time in reading 20 or so books, taking notes, rehashing arguments, making recommendations, and defending favourites. With the exception of the Giller, few jurors are publically identified.
What do jurors gain from participating on selection committees? They love books. They may get a free sandwich from the sponsoring organization. They may get a little press for themselves and of course they get to be part of the excitement of picking awesome titles for readers to devour. They aren’t in it for the money.
So where else does the money go? I’d argue that a large chunk goes into developing press packages, attracting titles, attracting jurors, paying for the website, paying an executive director who manages two other non-for-profit organizations and works part-time as the committee’s unpaid secretary and liaison officer. Plainly put, the entrance fees are to sustain the contest. The award prize is drawn off that which is provided by a sponsor or from an investment account. Award committees are not in the business to make money. They are also not in the business to loose money. For this reason, they don’t buy books from publishers.
Publishers are always asked to supply a fixed number of copies with their entrance fee. These copies are distributed to the jury members and often 1 copy is kept at the committee’s archives. What do the jurors do with the copies after they have been read? Do they get to keep them? In the case of the Leacock humour award and the Quebec Writers’ Federation awards, the jurors are required to donate the books to local libraries. This means that with every award, every year, at least 20 almost-new books are being donated across the country. This means that local libraries get a piece of this bibliokarma. How bad can that be?
Sure the publisher looses a chunk of money in sending off 10 copies ($24 on each would-be sale plus shipping) at once. For a small press the $100 entrance fee plus the printed copies could equal a $400 lose. But is it a lose or a promotional expense? Your books are getting into the hands of readers that love to talk about loved books. And they are sharing these loves with all of Canada. You can’t buy that kind of love.